East County is comprised of most eastern San Diego county suburbs, although most suburban communities to the city of San Diego lie in the area’s western side. Made up of a number of different cities, towns, and neighborhoods like El Cajon, Santee, Alpine, Spring Valley, and La Mesa, the county has become quite a prominent place to live with convenient access to downtown San Diego and other essential landmarks in the area. With a thriving commercial side and prosperous residential side, East County has become a spectacular balance of work and play. Each portion of the area brings its own culture and adds its own influence to East County.
Shopping is a popular activity for many residents in East County, thanks in part to a wonderful array of opportunities throughout the area. 94 Country Plaza, Grossmont Shopping Center, Viejas Outlet Center, and Westfield Parkway are just some of the major retail hubs in East County. Both the outlets and malls feature brand name retailers, national companies, and designer boutiques while a number of the other shopping centers are filled with big-box retailers and discounters.
Several special events fill the calendars of East County residents and visitors alike. The variety of festivals and events that happen throughout the year are both fun and affordable. La Mesa Oktoberfest is one of the most highly anticipated events for its excellent food and cultural entertainment. The Cajon Classic Cruise and LMV Back to the 50’s Car Show are two more popular events. Concerts on the Green in El Cajon are usually well attended because of the quality artists that perform and the beautiful venue it takes place at. La Mesa Flag Day is another enjoyable event as is Lemon Grove Days and the Mother Goode Parade. Wings Over Gillespie, an air show and aeronautic celebration is visible from miles around and showcases some of the greatest nature-defying machines ever invented. Olaf Wieghorst Western Heritage Days and Sage & Songbirds rounds out the spectacular range of events that makes living in East County so special.